Should you post a negative online review when you have a miserable restaurant experience?
A reader we’re calling Joanne recently observed her wedding anniversary with her husband, whom we’re calling Neil. They had decided to go away for the weekend to a nice hotel to celebrate the occasion.
From the moment they arrived at the hotel, Joanne wrote that everything was wonderful. The room was well-appointed. The hotel pool and spa were terrific. The front desk staff was helpful with luggage and with advice on things to do in the area. Breakfast was included as part of their package. It too met with Joanne’s approval.
On the final evening of their weekend stay, they had made a reservation in the hotel’s restaurant. While the meals were pricey, Joanne had read the online reviews, which were positive. The food and service were reported to be exceptional. The breakfast staff highly recommended the restaurant for dinner.
From the moment they entered the dining room, the evening turned into a bust. Their reservation wasn’t noted, but a table was found for them. The table was missing some silverware and a plate. When the waiter finally arrived with menus, they each ordered a glass of wine. When their meals arrived, the waiter had to be reminded that one of them still needed silverware. The dish one of them ordered had changed significantly from what was on the menu. When asked, the waiter first tried to explain that Joanne simply misunderstood the menu, but after checking with the chef found out that the chef had changed the dish without telling the waiter. As they were about to finish their meal, the wine they had ordered finally arrived.
Joanne and Neil told the waiter as things went wrong. While apologetic, no effort was made to credit them for any of the mishaps. Rather than argue about adjusting the bill, the couple retired for the evening and decided simply to let the front desk staff know about the experience as they were checking out.
Given that she largely based her decision to try the restaurant on the overwhelmingly positive online reviews, Joanne wonders if it would be wrong not to post something about their experience on the review site, even though she is not one to typically post online reviews.
Like Joanne, I’m not a huge fan of posting online reviews, although I did just post a positive one for a young local barber who took me as a walk-in customer. (If you find yourself in Falmouth, Massachusetts, consider asking for Patrick at Quinupe Barbershop.) But in Joanne and Neil’s case, the service was terrible and the staff certainly could have done more to offset the many errors.
That Joanne and Neil didn’t want to press the issue with the restaurant or the hotel staff was their decision. Her inclination to write an honest and thorough review strikes me as the right thing to do.
Joanne’s review wouldn’t serve solely to let off steam. It might help future customers know that the restaurant does have some off nights. It would also alert the restaurant management that it can and should do better.
If the rest of their hotel stay was as exceptional as Joanne indicated, she also might want to leave a separate review about that. Happy anniversary.
Jeffrey L. Seglin, author of The Simple Art of Business Etiquette: How to Rise to the Top by Playing Nice, is a senior lecturer in public policy and director of the communications program at Harvard's Kennedy School. He is also the administrator of www.jeffreyseglin.com, a blog focused on ethical issues.
Do you have ethical questions that you need to have answered? Send them to jeffreyseglin@gmail.com.
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